Marcello Coltro, senior VP and CMO of MGM Networks Latin America
Canal Ella has begun significant investments into original programming geared toward the Hispanic audiences of the U.S. At the moment the company has three original productions in the works: La Chispa de Chef Carmen González, Carmen al Rescate and Food Hunting. PRODU spoke with Marcello Coltro, senior VP and CMO of MGM Networks Latin America, whos at the head of development for the network. La Chispa de Chef Carmen González is being produced in seven different locations, with 10 episodes lasting one hour each. Were filming in Portland, where the chef has her restaurant, and from there were going to Central America to find an assistant that will accompany her in the show Coltro explained.The show will begin with castings in Panama, Costa Rica, Guatemala and the Dominican Republic to find the chef assistant. Its a production 100% by Canal Ella, which intends to work for the Latino audience to which Carmen Gonzalez is very known he added. Sponsors include Samsung, Del Monte and Bimbo. Coltro created the concept and is executive producer. The network also has other productions underway like Food Hunting with Natalia Delgado and Carmen al Rescate with Carmen Batiz.
